West Clinic - 3205 Glacier Ridge Road, Middleton , WI 53562
East Clinic- 157 S. Fair Oaks Avenue, Madison, WI 53704
. South Clinic- 3220 Syene Road, Fitchburg, WI 53713
Janesville Clinic- 1021 Mineral Point Ave, Janesville, WI 53548 [email protected]

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Direct Primary Care (DPC)

      DPC is an innovative model of healthcare delivery.  Our clinic does not accept any insurance. The doctor has an arrangement directly with the patient to supply primary care services for an affordable monthly membership fee. We strive to handle most medical issues in the office, including minor procedures, while minimizing specialist referrals.  Patients also get significant savings on medications, labs and imaging.  This might sound too good to be true, but there are over 1200 DPC practices operating successfully across the country.

Quality Care

All experienced, Board Certified Family Medicine Physicians


Low monthly membership fees for individuals, families, and employees


Patients are individuals with complex histories and individual needs

Full Spectrum Family Medicine

Chronic Disease Management 

We provide monitoring, treatment, and education  for multiple chronic medical issues. 

Urgent/Acute Care

Same day appointments for urgent issues. Also available nights and weekends.


Preventive Care

Well adult exams, screening for cervical cancer, colon cancer, skin cancer, diabetes, cardiovascular disease

Pediatrics visits

Well child checks, developmental concerns, sick child visits, sports physicals

Our Mission

        Our priority is putting our patients first.  We believe that insurance companies and healthcare administrators interfere with the patient-doctor relationship, undervalue quality of care, and increase costs.  We believe that healthcare can be better.  We are passionate about the challenge of constantly striving to improve the care of our patients.  Our patients are happier, healthier, and save money compared to the traditional fee-for-service system.

Membership Includes

unlimited office visits, phone calls, emails.